Design and refine

Equipped with an approved brand strategy and your project parameters, the creative explorations can begin with all energies directed in their proper direction. From a field of rough sketches or computer comps, the client selects one to three for further development.

Typically, a consensus builds around one of the executions and only a few revisions are required to ensure the process hasn't deviated from your strategic marching orders. When appropriate, we may suggest research or user-testing to bolster the success of a campaign or roll-out.